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BMW of Fairfax's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer



Future Vehicles

Catch a glimpse of the latest Ultimate Driving Machines   scheduled to join the BMW family.
Pre-order yours today at BMW of Fairfax.   
new_7-series
The All-New 7 Series Sedan
The undeniable power of a 400-hp   V8 pulses under an all-new exterior shell, while enhanced navigational   technology and an all-new supple leather option bring premium comfort to the   interior. Meet the all-new 7 Series Sedan. Built upon four generations of   high-end vehicle design, it is unquestionably the authority on luxury.
The New 3 Series Sedan
It's not easy to improve the best.   But then, we've never really been too worried about what's easy. Drawing on over   32 years of high-performance power and sleek design, the latest model is indeed   the most advanced 3 Series yet.
   

The all-new 7 Series Breaks Cover

Woodcliff Lake, NJ-July 5, 2008, 6PM   (EDT)... New milestones of automotive progress are set from time to   time: Now, as the new BMW 7 Series approaches its market launch, it is that time   again. As the world's most successful purveyor of premium motor vehicles, BMW   now presents the 5th generation of its flagship sedan, demonstrating   once again how all-encompassing luxury can be combined and harmonized with the   pleasures of dynamic performance.
         
The new 7 Series will make its North   American premiere at the Los Angeles International Autoshow in November, 2008   and is expected to be in U.S. authorized BMW centers by spring 2009.

The New 7 Series Press Release (0.1 MB PDF)
             

     

The new 3 Series Sedan Breaks Cover

The epitome of sporty style, the new 3 Series Sedan remains,   as it has for years, one of the most widely sold premium vehicles in the world.   The latest model includes a redesigned interior, restyled exterior and new   safety and comfort technology.
         
The new 3 Series Sedan will be available   at BMW centers in fall 2008.
       
Until then, explore the International Press   Kit. Note: the European models includes slight variations from those that will   be available in the U.S. The U.S. press release is coming soon.

Read   the International Press Kit (0.5 MB   PDF)

       

 

     
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BMW OF NORTH AMERICA EXPANDS HEADQUARTERS.

BMW of North America, LLC. opened its new $100 million addition to its Woodcliff Lake, New Jersey US headquarters. The expansion is BMW Group's largest investment in the U.S. since the inception of its U.S. subsidiary in 1975, apart from the plant in Spartanburg, S.C.

The new buildings will be home to BMW Group's national Training Center, Eastern Sales Region and U.S. Engineering operations. The facilities will help the company to develop advanced technology and the highest level of professional training for a premium customer experience. 1,000 people will be working on the expanded BMW of North America Campus.

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BMW Named Best-of-the-Best in Total Quality Experience by Strategic Vision

Woodcliff Lake, NJ – June 2, 2008... Reflecting the sentiments of automobile consumers, on May 28 BMW was named the top leader of Strategic Vision's Total Quality Index™ in the categories of Best Brand and Luxury Utility for its 2008 X5 Sports Activity Vehicle. The San Diego research firm based its Total Quality Experience™ rankings on the ratings received by new vehicle owners in 19 product segments.

The Strategic Vision Total Quality Index™ is the premier measure of new vehicle owner satisfaction, asking buyers to rate all aspects of the ownership experience, from buying and owning to performance and driving. It is a unique and complete measure of the total ownership experience that encompasses positive and negative product experience, reliability and dealership experience energized by the emotional response.

"BMW is honored to be named leader in the categories of Best Brand and Luxury Utility on Strategic Vision's Top Quality Index," said Tom Purves, President and CEO of BMWNA. "As the index rankings directly reflect the views and opinions of our target audience, these honors serve as a tribute to the hard work of everyone at BMW and are affirmation that we are continuing to be successful in providing the ultimate ownership experience for our customers."
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News and Events

Future Vehicles Catch a glimpse of the latest Ultimate Driving Machines   scheduled to join the BMW ...
BMW OF NORTH AMERICA EXPANDS HEADQUARTERS.
BMW of North America, LLC. opened its new $100 million addition to its Woodcliff Lake, New Jersey US ...
BMW Named Best-of-the-Best in Total Quality Experience by Strategic Vision
Woodcliff Lake, NJ ? June 2, 2008... Reflecting the sentiments of automobile consumers, on May 28 BMW ...