High-tech bells and whistles. As easy
to use as the low-tech ones.
BMWs are carefully crafted with state-of-the-art technologies and
premium features to enhance your driving experience. But they're more than just
fancy bells and whistles. We've gone to great lengths to ensure that they are
also easy to use. In fact, we were the first car company to offer an integrated
iPod® system, and we achieved a simple interface by partnering directly with
Apple®. Our Bluetooth® Wireless Technology works seamlessly with enabled mobile
phones, and is an integral component of our BMW Assist™ services.