| Accolade | Publication/Organization | Model | Award Date |
| "The BMW found itself backing into the winner's circle..." | Motortrend | 7 Series | March 2011 |
| This year marks the 3 Series' 20th consecutive 10Best win, a feat unmatched by any other vehicle on the market. | Car and Driver | Series/M3 Series | December 2010 |
| 2011 BEST RESALE VALUE: TOP 10 MODELS | Kelly Blue Book | X5 Series | November 2010 |
| Receiving the 2010 Top Safety Pick for the 2011 BMW 5 Series Sedan is one of numerous awards BMW has earned from the IIHS over the years. | BMW of North America | 5 Series Sedan | July 2010 |
| The BMW 335d has been named one of Kelly Blue Book's Top 10 Green Cars for 2010 for the second year in a row. | Kelly Blue Book | 335d Sedan | May 2010 |
| Styling looks edgy and dynamic, kind of a smaller 7 Series with extra attitude. It ought to delight the BMW faithful, and pull a few more into the fold as well. | Road and Track | 535i Sedan | April 2010 |
| [BMW] unveiled a sportier new 335is model powered by the old twin-turbo, juiced up to produce extra 20 horses and 32 pound-feet? Factor in its extremely satisfying handling?full warranty and scheduled maintenance, and the 335is starts to look like a reasonable proposition. | Motor Trend | 335is Coupe and Convertible | April 2010 |
| It's unquestionably the most advanced, most complex mid-size sedan that BMW has ever produced. ?it's BMW's mastery that puts the 5 at the top of the class. With the new 5-series, BMW has found and channeled the authenticity and finesse of earlier cars. | Automobile | 5 Series | April 2010 |
| This is generation six of the BMW 5-Series sedan and it must re-conquer the world's number one premium sedan sales spot from the Audi A6?it will. ?we can already pronounce the 2011 BMW 535i sedan a class leader in several aspects. The calm within the redesigned, and still very driver-oriented, cabin was up there with the finest we've ever experienced. This new 5-Series family is going to slay the competition, having set the bar just that much higher. | Winding Road | 5 Series | April 2010 |
| There's just something about the way the 3-series goes over the road that's so magical, so connected, so involving. Front-seat comfort and support are outstanding?no surprise there?Rear-seat space?top in test? Not only was it best in braking and on the skidpad, it trumped the others in the lane-change exercise as well... ...no one was really surprised when the BMW emerged as the car that was easiest to guide through fast corners, decreasing-radius turns, and... The BMW was the pacesetter. | Car And Driver | 328i Convertible | March 2010 |
